It can be disconcerting to put the basic maintenance of something as important as your business website in the hands of a total stranger. This is exacerbated by the fact that, unfortunately, so many webmasters have the nasty habit of disappearing on you just when you need them the most.
As a result, you may be tempted to consider using a content management system with your website and taking over the day-to-day maintenance of your website yourself. There are pluses and minuses to such a move and even if that is the choice you make, you will likely continue to need someone to assist you. Here are some questions to help you figure it out.
How often do you update your website?
This is critically important. For most of my clients, I suggest that if they don’t update their website more than four times per month, they likely don’t need to bother doing it themselves. Any good webmaster will be able to provide weekly assistance and chances are the time, cost and effort it would require to manage it on your own wouldn’t make much sense.
How much time do you and your staff have for website updates?
Let’s face it, no one wants to spend time working on things that don’t directly support your business goals. One of the best ways to put yourself in the position to succeed is to delegate, saving time for you and your staff to focus on growing your business. However, if your business website represents a significant portion of your business, that makes it an important part of your job. Either way, figuring that out will make life a lot easier for you and your staff.
What type of content do you need updated most frequently?
If your primary needs include updating your staff members’ biographies, adding events to your calendar or making note of media mentions, you most likely don’t need a content management system. A good webmaster can handle those needs for you quickly and easily. However, if you are blogging about your industry, adding and editing products, creating photo galleries or making daily changes, there is no question a CMS will be of tremendous benefit to you.
How much experience do you and your staff have with content management?
As easy as content management systems have become to use, there is still a learning curve. And even with good training, there will be times when, no matter how sophisticated the CMS, you’ll need help figuring something out. The less help you need, the more valuable your CMS will be. But if you are confused just answering emails and the TV remote scares you to death, your website is better left in the hands of a professional.